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The Direct Marketing Voice Links: 2-16-2009
By admin | February 16, 2009
The Direct Marketing Voice: Send Fewer Emails, Make More Money
If you’ve read any of my posts, you know I am a big believer in relevancy. I’ve long believed that email could transform direct marketing from what many recipients would consider a nuisance into a win-win proposition for both the marketer and the recipient. We still have a long way to go, but it looks like my prediction is coming to fruition.
Deliver Magazine: Bringing the Pain
The WWE is launching perhaps the heaviest direct-mail campaign in entertainment history… [and] also reminded observers that integrated direct marketing is often as crucial to maintaining brand dominance as it is to attaining it in the first place.
DM News: UPS testing out return program with USPS
UPS, the world’s largest shipping carrier, is engaging in a five-month pilot program with the US Postal Service on returns for Internet retail purchases.
ManageSmarter: An Integrated Sales and Marketing Plan provides Opportunity
While sales and marketing may share a common revenue goal, the sales plan typically doesn’t look anything like the marketing plan. And therein lies the rub—and a solution. By creating a customer-centric integrated sales and marketing plan with a common set of objectives and metrics, alignment becomes possible.