The Direct Marketing Voice: Integrate online video and offline marketing

Many are wondering how the online worlds and the offline work together to create a compelling marketing campaign.  I came across a great example of a real estate broker using both video and offline campaigns to send potential new agents to their website.

MSNBC: Mailing & Fulfillment to Be Featured at ON DEMAND Conference & Exposition

Printing businesses have learned that by incorporating mailing and fulfillment into their existing print service offerings, they can increase profitability, build more flexibility into their production schedules and compete more effectively for the business of print buyers seeking the efficiency and convenience of a one-stop shop.

Injury Board: How Do You Feel About Direct Mail Advertising by Lawyers?

There is currently a great debate among lawyers in Indiana about allowing lawyers to send direct mail solicitations to prospective clients. I would like comments to know how you feel about that?

MediaPost: Timing Is Email’s Trump Card

Based on my experience, most email marketers fail not with relevance, but rather with the timeliness of their messages. Despite the advanced timing features ESPs offer, email is treated like other mass marketing mediums by marketing executives.