Archive for February, 2009
« Previous EntriesThe Mouse That Would Be King
Friday, February 27th, 2009I’m going a bit off topic with this post, but I think it’s important to take a moment and be thankful for a few under-appreciated geniuses (genii?) without whom we wouldn’t be doing what we’re doing today.
Back in December of 1968, when the only thought running through my 5-year old brain was wondering what Santa [...]
The Direct Marketing Voice Links 2-27-09
Friday, February 27th, 20094 Email Trends You Can’t Ignore in 2009
Did you know? 44 percent of consumers check their primary email account more than three times a day, up 38 percent from 2005, and 58 percent said email is a great way for companies to communicate with customers. (study by Merkle- Columbia, MD-based database marketing agency)
bgmailing: Black History Month-Inventor [...]
4 Email Trends You Can’t Ignore in 2009
Thursday, February 26th, 2009Did you know? 44 percent of consumers check their primary email account more than three times a day, up 38 percent from 2005, and 58 percent said email is a great way for companies to communicate with customers. (study by Merkle- Columbia, MD-based database marketing agency)
Based on these findings, 4 experts in direct [...]
The Direct Marketing Voice Links: 2-26-2009
Thursday, February 26th, 2009Integrate Twitter & LinkedIn into a Real Estate Marketing Plan
As we enter a new era of real estate marketing, many Realtors and other professionals are relying on a new set of tools to keep in contact with their clients and sphere of influence (SOI). Perhaps two of the more popular social media tools being used [...]
Integrate Twitter & LinkedIn into a Real Estate Marketing Plan
Wednesday, February 25th, 2009As we enter a new era of real estate marketing, many Realtors and other professionals are relying on a new set of tools to keep in contact with their clients and sphere of influence (SOI). Perhaps two of the more popular social media tools being used in business today are Twitter and LinkedIn. In tomorrow’s [...]
The Direct Marketing Voice Links: 2-25-2009
Wednesday, February 25th, 2009Selecting a firm to help with SEO
I get alot of requests from friends to help them with SEO (Search Engine Optimization). SEO is not my main area of expertise, but I do have to know a fair amount about it for my job. One of the main questions that I get from people about SEO [...]
Selecting a Firm to Help With SEO
Wednesday, February 25th, 2009I get a lot of requests from friends to help them with SEO (Search Engine Optimization). SEO is not my main area of expertise, but I do have to know a fair amount about it for my job.
One of the main questions that I get from people about SEO is “how can I get my [...]
The Direct Marketing Voice Links: 2-24-2009
Tuesday, February 24th, 2009The Direct Marketing Voice: Do Not Obey: The Confusing Construct of Fair Use
What makes it okay for artists like Andy Warhol, Marcel Duchamp and Sherrie Levine to appropriate images from pop culture to produce art under the protection of fair use while Shepard Fairey cannot? What makes it okay for the media to do the [...]
Do Not Obey: The Confusing Construct of Fair Use
Monday, February 23rd, 2009What makes it okay for artists like Andy Warhol, Marcel Duchamp and Sherrie Levine to appropriate images from pop culture to produce art under the protection of fair use while Shepard Fairey cannot? What makes it okay for the media to do the same? (Side note: When Sherrie Levine appropriated Walker Evans’ photographs, she didn’t [...]
The Direct Marketing Voice Links: 2-23-2009
Monday, February 23rd, 2009The Direct Marketing Voice: USPS to Keep Six-Day Delivery Schedule?
I’m not sure how many of you have heard rumors about the USPS moving to a five-day delivery schedule, so I thought I’d share a few articles to keep you updated on the latest and greatest announcements. FederalTimes.com posted an article titled, USPS Asks for 5-day [...]
USPS to Keep Six-Day Delivery Schedule?
Friday, February 20th, 2009I’m not sure how many of you have heard rumors about the USPS moving to a five-day delivery schedule, so I thought I’d share a few articles to keep you updated on the latest and greatest announcements.
FederalTimes.com posted an article titled, USPS Asks for 5-day Delivery, Office Closings on February 1. It states that the [...]
The Direct Marketing Voice Links: 2-20-2009
Friday, February 20th, 2009Directmag: House Resolution – Keep Six Day Delivery
Four Congressional representatives have sponsored resolution calling for the U.S. Postal Service to “take all appropriate measures” to maintain its six-day-a-week delivery schedule.
LyrisHQ: Email Design No-Nos that your Designer May Not Know
Graphic designers are experts for a reason: through training and experience, they’ve developed an eye for what [...]
Using Color in Your Direct Mail Campaigns
Thursday, February 19th, 2009Do you ever have that feeling of “forgetting something?” Well when it comes to preparing for a direct mail campaign there are core items you don’t want to forget. First of all, make sure you have a clear understanding of who you are targeting. This key element will determine your imagery, copy and offer. Use [...]
The Direct Marketing Voice Links: 2-19-2009
Thursday, February 19th, 2009The Direct Marketing Voice: Get your 2009 NCAA March Madness Schedule
March Madness is just a few weeks away now, with the Final Four scheduled for April 4th. On the NCAA website there is already an official bracket posted here. Usually your office printer isn’t appropriate for a high quality schedule that you’ll be looking at [...]
Get Your 2009 NCAA March Madness Schedule Now
Wednesday, February 18th, 2009March Madness is just a few weeks away now, with the Final Four scheduled for April 4th. On the NCAA website there is already an official bracket posted here. Usually your office printer isn’t appropriate for a high quality schedule that you’ll be looking at for the next 6 weeks – so you may want [...]
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