The Direct Marketing Voice: A Preliminary Look at How Business are Marketing Themselves in 2009

I’ve said it once before and now I’ll say it again-rather than focusing specifically on marketing spend, businesses should be reevaluating their marketing strategy.

PrintWeek: DM industry welcomes introduction of PAS 2020

The launch of PAS 2020, the direct mail (DM) industry’s environmental standard, has been met with enthusiasm by the sector.

Ballantine’s Printing Blog: How To Save Money With Clean Release Cards

Today’s video is about clean release cards. If you include plastic cards in your direct mail packages, or you’re thinking about doing so, you should find this video helpful.

Green Printer: Unofficial ‘Hot’ List of Green Design Firms – Green Printer’s picks for January 2009

And yes, it’s been drilled into our heads: “you can have a great product, but if you don’t [insert verbs like 'market', 'brand', 'package' here], you won’t succeed, etc.”. And it true. But design is more than just a means to an end to sell more of your widgets. It also plays a role in the improvement and development of your offerings and sometimes, your organization.