The Direct Marketing Voice: Relevancy Matters in Direct Marketing

When considering direct mail or email marketing, pretty much the first thing you should figure out is who your target audience is, or to put it another way: To whom is your message relevant? Being relevant to your prospects will mean the difference between throwing money down the drain, and generating new sales.

Seattle Post-Intelligencer: Direct Mail Pros and Cons and what you can do to limit what you receive

The Cons. According to the website 41pounds.org,”An average of 41 pounds of junk mail is sent to every adult citizen each year. Approximately 44% of this mail goes into a landfill unopened.”

Irish Times: Why it pays to keep advertising

Businesses that maintain their ad spend in a recession will increase sales, writes Tony Philpott. Radio is still heard, TV is still watched, and direct mail is still being opened. Unfortunately, as a consequence of the initial shock and awe that comes with a recession, many marketers cut their advertising budgets.

Bly.com: The Truth About Marketing in a Recession

During a recession, when money is tight, should companies ramp up their marketing activities and spending … keep them steady … cut back … or stop altogether?