The Direct Marketing Voice: Creating Relevant Marketing Promotions Built for Profit

So the question in my mind today is how do you structure a promotional program that is both relevant to your target audience, yet profitable? Good question. Here is where I throw up the CAUTION sign.

ADOTAS: Email Marketing in a Handheld World

According to a recent Marketing Sherpa report, nearly two-thirds of key decision makers view their email on mobile devices. While the design of the email is crucial to getting these high-value users to respond, an equal or even larger issue is what happens when these people do what we want them to — click a link in the email.

ActiveRain: 3 Golden Rules of Marketing Yourself

• Golden Rule #1: You Must Be Remembered FIRST.
• Golden Rule #2: You Must Be Remembered WELL.
• Golden Rule #3: You Must Be Remembered OFTEN.

DMNews: Spam rates spike in 2009

While the New Year is barely two weeks old, the spam attacks this year are already up. According to MessageLabs, an e-mail security firm owned by Symantec, 2009 has already seen a significant spike in e-mail fraud and financial scams compared to last year.