The Direct Marketing Voice: How Not to Create Health Marketing Flyers
Seeing printed materials every day, I thought this was a great example of what NOT to do with your printed documents (note that below is a high res scan of the actual document that the nurse handed me). Here are a few “mistakes” that the creator (CDC) made in my opinion.
Mr. Wendroff’s session, “Transactional Documents and Promotions — What Telcos Can Learn from Direct Marketers,” will address the challenges of marketing on billing statements and highlight proven direct marketing practices that can be used to improve the transactional marketing process.
MarketingVOX: DMA: Most Marketers in Hispanic Market Use Direct Mail
A report from the Direct Marketing Association, in conjunction with PSA and Zubi Advertising, shows 92% of marketers and agencies in the Hispanic market use non-catalog direct mail; over half (52.1%) use telephone marketing.
MediaPost: Banks Cut Direct Mail By 25% In 2008
Direct mail offers from financial services companies in pursuit of new customers fell by at least 25% in 2008, according to estimates from Mintel Comperemedia.
