The Direct Marketing Voice: Is All Direct Mail Junk Mail?

Not all direct mail is junk mail. Targeted direct mail with personalized messages and offers tailored to the recipient’s needs is not junk mail.

Media Buyer Planner: DMA: Most Marketers in Hispanic Market Use Direct Mail

77% of active Hispanic direct marketers specifically tailor their non-catalog direct mail messages for the Hispanic audience, while about 75% of Hispanic marketers collect consumer data about language preference and proficiency, and age and gender, according to the study.

TMCNet: DMA Report: Direct Mail, Telemarketing, Internet Marketing Popular with Hispanic

Hispanic marketers, and presumably their customers like direct mail, telemarketing, and Internet marketing. These are some of the findings in a new The Direct Marketing Association report, “Hispanic Direct Marketing: Techniques and Best Practices” that is aimed at helping firms reach out and retain customers in this vibrant, unique, vital, and fast growing market.

ADOTAS: Email Marketing Keeps Working; Click Rates Rise

The demise of emailing marketing has long been predicted, but it’s still kicking.