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Marketing Campaign Integration is Nothing to Sneeze At
By Eric Welch | January 20, 2009
As I write this post, I can barely see the screen in front of me. My eyes are watery, my nose is runny and it feels like there’s about 2 lbs of cotton stuffed inside my head. It’s all thanks to a lovely green tree called the Mountain Cedar. Yes, I’m one of the millions of people who suffer from “cedar fever” and it’s affecting my ablitiy to florm cognihrnt throug… thougha… ah… AH-CHOOO! Sorry. So, while I space out on Benadryl-D*, please enjoy this excerpt from a blog post titled “Managing ROI On A Shrinking Budget” by Erick Mott of Lyris, Inc.:
If you’re optimizing online marketing, you are likely using key tools at your disposal. For example, you’re supporting SEO with Google ads and supporting Google ads with blogs, and supporting blogs with third-party distribution of white papers. When budgets are tight, it’s even more important to understand how well each tool is pulling its weight, prove the results and reallocate resources with accuracy and on short notice.
Mr. Mott goes on to say that an “integrated online marketing approach and platform” is key to understanding exactly how your marketing campaigns are performing, allowing you to quickly identify problem areas and correct them so you can avoid wasting time and money on strategies that don’t work. Whereas Lyris offers a very good online solution, QuantumDigital adds direct mail and on-demand printing to the mix, giving you a truly comprehensive, integrated campaign management suite.
Well, I’d like to write more, but I’m stratign to hvae anthoer agllery aht… ahtta… AH-CHOOO!
*To combat the drowsiness from the Benadryl, I’m washing it down with some good ol’ fashioned Red Bull. They should cancel each other out… right?
January 21st, 2009 at 11:19 pm
Thanks for your post. Hope you feel better soon.