The Direct Marketing Voice: Timing is Key For Email Marketing

Most people today receive way more email than they can actually read. Millions, perhaps billions, of emails are deleted unread each day. The key to getting your emails opened and read is two-fold: (1) relevant content, and (2) timing.

inside direct mail: The Measurable Magic of Direct Marketing

In this uncertain economy and with so many businesses looking for a better way to market themselves through the mail and other channels, could there be a better time for making the case for direct marketing versus traditional advertising?

PrintWeek: CDMS buys Transactis to boost its direct marketing service

CDMS has acquired data services company Transactis in a bid to improve the impact and speed to market of its marketing campaigns.

BizCommunity: PRIMEDIA@HOME meets Government’s communication needs

While traditional advertising remains a given in today’s economic climate, direct marketing, accompanied by skilled experiential activations and face-to-consumer sampling, is a critical element of all advertising campaigns.