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The Direct Marketing Voice Links: 1-15-2009
By admin | January 15, 2009
The Direct Marketing Voice: Newspapers vs. Online News: Is there a middle ground?
Knowledge@Wharton recently painted a gloomy portrait of the newspaper industry’s shrinking readerships and revenues, citing the recent bankruptcies of the Los Angeles Times and the Chicago Tribune, amongst others. While I agree with this general trend, I’m let down by the ideas Knowledge@Wharton and Wired outline for newspapers to regain their readership.
DIRECT Magazine: R.R. Donnelley Shutters Plant, Axes 160
R.R. Donnelley is closing its Spencer, IA plant in March and will lay off its 160 employees, according to wire service reports.
RIS Media: Tips for Positioning Yourself as the Local Internet Real Estate Expert
The Internet’s scope is both boom and bust for a local Realtor. Its use as an information tool fits nicely into the real estate business’ frame work, but its enormity can swallow well meaning, but misaligned marketing campaigns in a microsecond. So, how can a local Realtor effectively tap the resources of Internet marketing without getting lost in the process?
ClickZ: How Hard Is It to Brand Your E-mail?
How hard is it to brand your e-mail? That’s what I was thinking as I scrolled through my overcrowded inbox one day and saw a particular e-mail come up in my preview pane. Always review messages with and without images enabled before sending. Look at your e-mails the way your recipients do. How far do you have to read into them to learn who the sender is or what the e-mail is about?