« Marketing Tips for 2009 | Home | Content Is King for Email Delivery »
The Direct Marketing Voice Links: 1-09-2009
By admin | January 9, 2009
The Direct Marketing Voice: Marketing Tips for 2009
…businesses will begin reallocating their budgets away from expensive endeavors like TV and radio and putting the focus back on direct marketing efforts that are more targeted and more easily tracked.
ClickZ: Commit to Email this Year
If we are able to commit to anything within the marketing world these days, it must be the mandate to migrate our marketing and communications programs into the interactive arena. If there’s any doubt in anyone’s mind that e-mail messaging will be the primary channel of 2009, methinks you must have the worst of all holiday hangovers.
BtoB Magazine: Better E-mail Marketing in an Hour a Day
While you might not have the resolve to spend an hour a day on your abs, Jeanniey Mullen, founder of the Email Experience Council, has written a book ( with co-author David Daniels) that can help you improve your e-mail marketing efforts in the same period of time—“Email Marketing: An Hour a Day” (Sybex Language, 2008).
BusinessStrata: Tactical Marketing ‘to be a Major Issue for Firms over the Next Year’
New research has suggested that tactical direct marketing could be key for many businesses over the next 12 months… The study by intelligence firm IDC found that such strategies will command some of the largest program allocations from many technology firms before 2010.