The Direct Marketing Voice: Snooze Your Way To Marketing Success
Sleep is a funny thing. We spend up to 33% of our lives sleeping. But not all of it is as restful as it should be. There have been numerous documented cases of sleepwalking, sleep-talking, sleep-eating and even sleep-murder! If we could somehow unlock this mysterious and untapped resource—channeling it into our direct marketing efforts—who knows what could happen?
RISMedia: 8 Key Factors to Consider When Pursuing Mobile Marketing
- Positive User (Buyer) Experience
- Availability of Photos
- Wide Market Reach
- Delivers Standardized Info
- Dedicated 5-digit SMS Short Code
- Efficient User Input To Minimize Errors
- Delivers Agent Value
- Industry Expertise and Focus
Wall Street Journal: Marketing into a Meltdown
Instead of providing an overarching narrative of Countrywide’s rise and fall, Mr. Michaelson gives us a blow-by-blow account of his advertising career. For example, we learn why he studied advertising at Boston University: “Many cute girls went into advertising; and, most importantly, the concept of controlling the behavior of millions of people, however subtly, was an aphrodisiac.” He passes along his thinking about direct mail, reveals his favorite movies and even describes a cherished childhood moment..
Email Marketing News: Top email marketing tips offered to small firms
Carrie Hill of web marketing company Blizzard said in a Search Engine Watch column that small firms would do well to look at how segmentation can benefit their email campaigns.
