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The Direct Marketing Voice Links: 1-06-2009
By admin | January 6, 2009
The Direct Marketing Voice: Direct Mail Postcards As Sales Support For Customer Retention
A great example of the right way to use direct mail marketing for customer retention appeared in my mailbox the other day from a small clothing shop I had recently visited. This piece stopped me in my tracks, put a smile on my face and left me planning my next trip to the store.
The We Auto Go Green program gives dealerships’ service departments an added benefit that competing direct mail providers cannot offer. Beginning the first of 2009, program participants will have their mailers printed on recycled paper.
NPR: Postal Service Sees Less Mail In Slumping Economy
Mail volume always suffers when the economy suffers, but this economic downturn is hitting the Postal Service particularly hard. That’s because the slumping housing and financial sectors have typically been big users of direct-mail marketing.
BtoB Magazine: Three considerations for evaluating direct-mail campaigns
In an increasingly competitive multichannel environment, marketers are struggling to optimize their marketing budgets and deliver the greatest returns on investment. Direct mail continues to be a strong driver of incremental sales, but with a greater number of orders taking place online it is becoming difficult to understand which marketing investment is driving ordering activity.