Comments on: Direct Mail Postcards As Sales Support For Customer Retention http://thedirectmarketingvoice.com/2009/01/05/direct-mail-postcards-as-sales-support-for-customer-retention/ News on the Latest Tips, Trends, and Technologies Shaping the Future of Integrated Marketing Sat, 12 May 2012 03:21:11 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Mindy http://thedirectmarketingvoice.com/2009/01/05/direct-mail-postcards-as-sales-support-for-customer-retention/comment-page-1/#comment-514 Mindy Fri, 03 Sep 2010 14:58:50 +0000 http://thedirectmarketingvoice.com/?p=627#comment-514 I have a similar experience. A few months ago, I had researched on a really good gutter company that has excellent reviews. They came out and installed new gutters on my house. About a few weeks after the installation, they sent me a package. I was really taken aback and became curious what was inside. Immediately, I opened the package and it turns out they sent me a thank you card and included a really nice "housewarming" gift for me. It was 3-set photo holder that's colorful. I was really impressed with how they played this out, developing a relationship with clients with a simple thank-you card and a bonus gift. They also included a feedback card to mail back. I loved it! I have a similar experience. A few months ago, I had researched on a really good gutter company that has excellent reviews. They came out and installed new gutters on my house. About a few weeks after the installation, they sent me a package. I was really taken aback and became curious what was inside. Immediately, I opened the package and it turns out they sent me a thank you card and included a really nice “housewarming” gift for me. It was 3-set photo holder that’s colorful.

I was really impressed with how they played this out, developing a relationship with clients with a simple thank-you card and a bonus gift. They also included a feedback card to mail back. I loved it!

]]> By: Stop Whining. Get Smarter About Direct Mail. | The Direct Marketing Voice http://thedirectmarketingvoice.com/2009/01/05/direct-mail-postcards-as-sales-support-for-customer-retention/comment-page-1/#comment-507 Stop Whining. Get Smarter About Direct Mail. | The Direct Marketing Voice Mon, 12 Jul 2010 20:38:45 +0000 http://thedirectmarketingvoice.com/?p=627#comment-507 [...] Read my reaction to a personalized direct mail postcard that I received after a shopping experience. I can still remember it like yesterday… [...] [...] Read my reaction to a personalized direct mail postcard that I received after a shopping experience. I can still remember it like yesterday… [...]

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