Archive for January, 2009
« Previous EntriesThe Direct Marketing Links: 1-30-2009
Friday, January 30th, 2009The Direct Marketing Voice: Marketing Methods for Trying Times
I ran across an excellent article written by Debra Jason, in the January issue of “Inside Direct Mail.” The title drew my attention immediately as all marketing professionals are struggling with this topic rather you are an individual business owner or a multi-million dollar enterprise. The fact [...]
Marketing Methods for Trying Times
Thursday, January 29th, 2009Part 1
I ran across an excellent article written by Debra Jason, in the January issue of “Inside Direct Mail.” The title drew my attention immediately as all marketing professionals are struggling with this topic whether you are an individual business owner or a multi-million dollar enterprise. The fact is, our market has changed [...]
The Direct Marketing Voice Links: 1-29-2009
Thursday, January 29th, 2009The Direct Marketing Voice: HBO’s Compelling Campaign & Missing Community
What HBO did not do well was to use this incredible marketing effort to continue a community. When you visit the www.poweroftheletter.com website today, it goes nowhere. This is really astounding considering that the campaign began less than a year ago.
Forbes: QuantumDigital Hosts Educational Sessions on [...]
HBO’s Compelling Campaign & Missing Community
Wednesday, January 28th, 2009If you haven’t seen John Adams, it’s an award-winning, 7-part mini series made by HBO Films on the life of the 2nd President of the United States. I can’t remember how I came upon this old 2008 marketing campaign reference, but it serves as a good topic to think back on how to create a [...]
The Direct Marketing Voice Links: 1-28-2009
Wednesday, January 28th, 2009The Direct Marketing Voice: Taking Stock of Your Print Inventory
But the principles are the same: balance and flexibility. In the offset print world, that’s a very tricky prospect indeed. However, the digital print world offers the kind of balance and flexibility that would have reduced the amount of excess print collateral at that small collectibles [...]
Taking Stock of Your Print Inventory
Tuesday, January 27th, 2009Once upon a time, I worked at a small collectibles company; that is to say, the company was both small in size and made small collectibles. However, there was one aspect of that business which was quite large—inventory. Not only was their warehouse chock full of unsold product, there were dozens of pallets with hundreds [...]
The Direct Marketing Voice Links: 1-27-2009
Tuesday, January 27th, 2009The Direct Marketing Voice: A Preliminary Look at How Business are Marketing Themselves in 2009
I’ve said it once before and now I’ll say it again-rather than focusing specifically on marketing spend, businesses should be reevaluating their marketing strategy.
PrintWeek: DM industry welcomes introduction of PAS 2020
The launch of PAS 2020, the direct mail (DM) industry’s environmental [...]
A Preliminary Look at How Businesses are Marketing Themselves in 2009
Monday, January 26th, 2009Is Mr. Bob Bly late to the party or are businesses honestly still seeking an answer to the following question?
During a recession, when money is tight, should companies ramp up their marketing activities and spending… keep them steady… cut back… or stop altogether?
In his blog post today, he does pose a great question regarding the [...]
The Direct Marketing Voice Links: 1-26-2009
Monday, January 26th, 2009The Direct Marketing Voice: Relevancy Matters in Direct Marketing
When considering direct mail or email marketing, pretty much the first thing you should figure out is who your target audience is, or to put it another way: To whom is your message relevant? Being relevant to your prospects will mean the difference between throwing money down [...]
Relevancy Matters in Direct Marketing
Friday, January 23rd, 2009When considering direct mail or email marketing, pretty much the first thing you should figure out is who your target audience is, or to put it another way: To whom is your message relevant? Being relevant to your prospects will mean the difference between throwing money down the drain, and generating new sales. If your message is not relevant to its [...]
The Direct Marketing Voice Links: 1-23-2009
Friday, January 23rd, 2009The Direct Marketing Voice: Creating Relevant Marketing Promotions Built for Profit
So the question in my mind today is how do you structure a promotional program that is both relevant to your target audience, yet profitable? Good question. Here is where I throw up the CAUTION sign.
ADOTAS: Email Marketing in a Handheld World
According to [...]
Creating Relevant Marketing Promotions Built for Profit
Thursday, January 22nd, 2009I am sure you have tested offers, retested, A/B tested, retested, hit your entire customer base, implemented ad buys touting your excellent offers, reviewed competitor direct mail, print and email promotions – (oh maybe that last one is just me) only to say, “well that didn’t work.”
So the question in my mind today is how [...]
The Direct Marketing Voice Links: 1-22-2009
Thursday, January 22nd, 2009The Direct Marketing Voice: How Not to Create Health Marketing Flyers
Seeing printed materials every day, I thought this was a great example of what NOT to do with your printed documents (note that below is a high res scan of the actual document that the nurse handed me). Here are a few “mistakes” that the [...]
How Not to Create Health Marketing Flyers
Wednesday, January 21st, 2009Today I was healthy. A visit to my doctor yielded a lower weight than last year’s and better blood pressure scores. The doctor even recommended a flu shot even though here in Austin temperatures are back to the 70’s and the risk of flu is diminishing every week. Just to be safe, [...]
The Direct Marketing Voice Links: 1-21-2009
Wednesday, January 21st, 2009The Direct Marketing Voice: Marketing Campaign Integration is Nothing to Sneeze At
Mr. Mott goes on to say that an “integrated online marketing approach and platform” is key to understanding exactly how your marketing campaigns are performing, allowing you to quickly identify problem areas and correct them so you can avoid wasting time and money on [...]