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The Direct Marketing Voice Links: 12-16-2008
By admin | December 16, 2008
Anything You Can Do, I Can Do Better…Including Marketing
In a recent article titled, “Why Women Are the Superior Marketing Sex,” Mark Ritson explains why women, in his opinion, tend to be better marketers. He uses his own observations and actual physical attributes of the female vs. male brain as proof.
InternetRetailer: Wolverine hires a new direct marketing executive
Wolverine Worldwide Inc., a manufacturer and marketer of brands such as Bates, Hush Puppies, HYTEST, Merrell, Sebago and Wolverine, has hired a new senior retail and direct marketing executive. Prior to joining Wolverine, Hufnagel worked as vice president of retail for Under Armour Inc., No. 188 in the Internet Retailer Top 500 Guide.
Ecommerce Journal: Retail Week eCommerce Summit 2009 got the associate sponsorship
The forthcoming Retail Week eCommerce Summit – 17 & 18 February 2009 – will be sponsored by multi-channel e-inbusiness. It is planned that the Summit will cover the full spectrum of eCommerce, online marketing channels and multi-channel integration and other issues such as customer acquisition and profit maximization during its four conference streams.