The Direct Marketing Voice: To Handwrite or Not to Handwrite?
This time of the year people start jumping on sending their Christmas cards or other holiday celebrations as they see fit. The dilemma that I keep hearing is, “Should I buy my cards and write an individual message for each one, or is it acceptable to mass print my greeting cards?” My opinion is of course: on-demand printing, baby!
B-to-B Magazine: 4 predictions for email marketing in 2009
This year, the hot e-mail marketing topics were segmentation, personalization and deliverability. As we head into 2009, battling a recession and the associated drop in overall marketing budgets… those buzz words will make way for new ones… Here are Campaigner’s four predictions for the New Year—and suggestions for how e-mail marketers can benefit…
Bob Bly’s Blog: My Favorite Online List-Building Strategy
In traditional marketing, a “loss leader” is a product you sell at cost or at a lost to get new customers.
I’ve adapted this strategy to the Internet, and the first time I used it, I added 946 new customers to my e-list, at zero marketing cost, within one week.
Today we meet Kay Levada, account manager in the list brokerage division at Millard Group Inc. Levada believes Internet media represents the future of direct marketing, although she recalls how the dotcom crash broke many hearts.
