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The Direct Marketing Voice Links: 12-9-2008
By admin | December 9, 2008
Forecast: More advertisers will use direct marketing in 2009
In the coming year more and more marketers are going to try reaching out and touching someing directly. According to a forecast from the Direct Marketer’s Association, direct marketing efforts will account for just over half (52%) of the entire US ad spend in 2009. According to the report marketers will spend nearly $177 billion on direct marketing efforts; the revenue generated from the ad spend will generate about 10% of the US gross domestic product. Next year, 2009, direct marketing is expected to reach more than $183 billion, a 3% increase of 2008’s expected numbers.
DM News: Crunched, autos go for direct
The dramatic recent events in the US auto industry are being felt throughout the marketing world and, while some agencies are feeling the heat, the news isn’t all bad, with some direct marketers reporting business growth thanks to the automotive market… But the story from direct marketing firms is slightly different. “Year-to-date, our gross sales are up 13.9% because there is more business from automotive dealers,” said Denis Sovik, partner at The Ready Group, which creates variable data printing direct mail and personalized URL programs for the automotive industry.
TMCnet: Call Centers Are Just What the Doctor Ordered for Today’s Economy
Digital Lead Generation In traditional direct mail marketing lead generation, one had to select appropriate lists to be rented and then after several testing and spending tons of money, one would come up with a potential mailing list to market to. In all honesty, I have never been in favor of that kind of marketing simply because here at TMC (News – Alert), we hardly even got 1% response from the best lists ever used to generate subscribers for our many publications. I never liked that kind of system because 99% of every marketing piece ended up in the waste basket, which means money down the drain. As a sports fan, I always like to compare business performance with sports performance.
Tire Review: Making Dollars Make Sense
Tire dealers who aren’t using all of the marketing tools available to them probably aren’t selling all of the tires and vehicle service that they could. To be sure, many marketing tools add expense, and in these tough times no dealer wants to add to the operating line. But there are many solid, no- or low-cost marketing tools available to tire dealers in places they may not normally look – even with their suppliers. Marketing is a term that is used by many who may not fully understand what it is. According to a newly-minted definition by the American Marketing Association, it is: “The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”