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The Direct Marketing Voice Links: 12-03-08
By admin | December 3, 2008
TopRank Online Marketing and the Direct Marketing Association have announced a partnership to develop and deliver a series of educational workshops on social media marketing, Social Media Smarts: Introduction to the Social Web, Tools and Tactics. As marketers face slimming budgets in the months ahead, smart social media marketing offers new opportunities for companies to engage customers, improve brand awareness and increase sales with budgets that are more recession friendly than many traditional marketing efforts. The first of the Social Media Smarts workshop series will be conducted in New York, December 4th and 5th, at the Microtek training facility in lower Manhattan.
Independent Study Shows Trulia as #1 Real Estate Lead Generator
“The study, released at NAR and conducted by Trulia partner Threewide ListHub during the month of October, analyzed approximately 600,000 listings sent from MLSs and brokers to 17 of the largest real estate sites including Yahoo! Real Estate, Frontdoor, Zillow and Cyberhomes to name a few. Below are some highlights from the survey findings:
- Trulia generated the most leads in this period with almost 12,500 – over 30% of all client leads generated through the 17 real estate sites
- The second closest company had just over 15% of all leads and the 3rd just over 12%, with the top 5 making up almost 80% of all leads sent to brokers and agents
- Trulia had the highest percentage of visitors sent to ListHub’s broker and agent clients with over 35% of all home buyers/sellers sent to ListHub clients
- Over 8,000 listings received at least 1 lead from a consumer coming directly from Trulia, with the nearest company sending traffic resulting in leads for a little over 3,600 listings”
NonProfit Times: Economy Changing Charity Marketing Strategies
“Almost two in three nonprofit executives said they plan to change their marketing strategy because of the economy, according a recent informal survey by the Direct Marketing Association Nonprofit Federation (DMANF). More than two-thirds of respondents said they plan to use newer marketing techniques in the near future, such as blogs, social and mobile marketing and other Web 2.0 tools. Almost as many organizations said they are doing worse (40 percent) now compared to last year as those that said about the same (41 percent). Fewer than 20 percent said they are doing better now than last year. Only 13 percent of nonprofits reported that response rates are better than the same period last year, while 63 percent said they were worse and 24 percent said they were the same”