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The Direct Marketing Voice Links: 11-25-2008
By admin | November 25, 2008
BtoB Magazine: How to Create an Award-winning E-mail Campaign
“1) Get them coming back.
2) Give them a mobile option.
3) Protect your reputation.
4) Go social.
5) Plan for video.”
MediaPost: Email Is Simply A Piece Of The Puzzle
“Whitney Hutchinson says, ‘Email marketing, as we probably all agree, is not the be-all and end-all. As David said, it’s simply one piece of the puzzle: a piece integrated with many other pieces, working together, to build a consumer experience with a brand (online or off). It’s a tactical representation of a communication that we, the marketer, want to have with our consumer. It’s not the only communication that our organization has with a consumer, and that fact requires us to adjust our thinking. In the end, it’s not about email; it’s about the customer experience and how email plays into and supports that.’ For what are the keys to email marketing?
“Segmentation — Whom do we want to talk to?
Messaging — What do we want to say?
Frequency — How often do we want to touch our customers?
Creative — In what wrapper?”
Seattle Times Newspaper: Slow Housing Market Means More Hours, More Expenses for Agents
“Brigitte Pascutoi, managing broker at John L. Scott Real Estate’s Bellevue, says most agents in her office spend $1,000 or more on each property for promotional expenses, such as professional photography, Internet marketing and fliers created by graphic designers. And on larger sales, which are often advertised in specialty real-estate publications, it’s common for an agent to spend $3,000 and $5,000, Pascutoi said. ‘They’re spending way more money on advertising than they ever have,’ she said.”
Conde Nast: Direct Marketing Assn. Spent $375K Lobbying in 3Q
“The New York-based association lobbied on issues related to protecting the confidentiality of Social Security numbers, cyber security, phone records, telemarketing fraud and more.”