How are Agents Marketing Themselves in Tough Times?

by Eric Welch | November 25th, 2008

So here’s something that seems strange in this economy… In an article posted in the Chicago Tribune yesterday, Mary Umberger reports:

“…If you’re a seller who’s adamant about getting what the agent thinks is a sky-high price or if your home needs updating that you’re unwilling to spend money on, you might find yourself getting a thanks-but-no-thanks handshake instead of a listing agreement… To some, this might seem counterintuitive. After all, in this era of the housing-market swoon, one might think that agents would be snapping up every opportunity for a listing in the hope that at least one would turn into a bull’s-eye.”

If agents are picking and choosing what houses they’re going to list given the economy, it’s even more important that they market their seemingly limited listings more precisely.  Mary cites that “10 percent of [agents] gross commissionable income goes toward marketing costs.”  But where are they putting their dollars?  QuantumDigital outlines some of these dollars a national survey released last month.  Check it out and let us know what you think.  Do the dollars match what you’d think?

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