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The Direct Marketing Voice Links: 11-24-2008
By admin | November 24, 2008
The Direct Marketing Voice: Going Postal AND Going Green
“When I hear statements like, ‘[Junk mailers] are cutting down trees willy-nilly, and that has got to stop’ from a consumer, I feel obligated to address this issue. As a person that is (obviously) very entrenched in the direct marketing industry and aware of the situation, I’m proud to say that we at QuantumDigital take the environment very seriously and encourage our customers to conduct a ‘greener’ direct mail campaign.”
Ecopreneurist: Ways To Eliminate Direct Mail Waste
“Are you ready for the holiday mail season? Maybe this is the year to trim your DM waste. The fundamental problem is that direct mail marketing is inherently inefficient. 44% of all direct mail is thrown in the trash without ever being opened and that which is opened only yields an average of a 2.77% response. So, if you want to get 1,000 customers to respond to your direct mail piece, you have to mail, on average, 36,101 pieces of mail. Multiply that by millions of customers and millions of companies and you can see the problem. The good news is that a March 2008 Aberdeen Group study found that direct mail waste reduction is an area where ‘environmental concerns and shareholder interests coincide.’ But, you may already know this. They also found that 40% of companies said direct mail waste reduction was one of the top two areas being focused on for improving eco-friendly business practices.”
The Daily Green: 5 Ways Marketers Can Help the Environment
1. “Get your direct mail marketing materials printed on recycled paper.
2. Get your marketing materials printed with environmentally friendly ink.
3. Make sure that you and the companies you hire recycle.
4. Use targeted direct mail advertising.
5. Go digital.”
The Ballantine Blog: USPS Move Update Reminder
“We wanted to remind all readers of this blog that the new USPS Move Update regulations go into affect on November 23rd.”
B2B Magazine: 64 B2B Marketing Tools and Resources
“Marketo serves up ‘a whopping 64 eBooks, whitepapers, webinars,
podcasts and blog posts’ focused on b-to-b marketing. The copious
compendium covers topics such as lead nurturing, demand generation, and
sales and marketing alignment.”