When I hear statements like, “[Junk mailers] are cutting down trees willy-nilly, and that has got to stop” from a consumer, I feel obligated to address this issue. As a person that is (obviously) very entrenched in the direct marketing industry and aware of the situation, I’m proud to say that we at QuantumDigital take the environment very seriously and encourage our customers to conduct a “greener” direct mail campaign.

Yes, I will be the first to admit that direct marketing relies heavily on paper supplies, which makes it all the more important that companies involved in the process be very conscious about taking the correct steps and work with other environmentally conscious companies such as Stora Enso, an integrated paper, packaging and forest products company AND… the Postal Service.

According to Newsweek,

“The Postal Service lost $1.1 billion in its latest quarter. That number would be even larger if it weren’t for direct mailings, which now constitute 52 percent of mail volume, up from 38 percent in 1990.” So now the DMA and Postal Service have decided to team up because they can both agree that, “direct mail is a key source of customers for small businesses.”

Well, I couldn’t agree more.

I encourage everyone to check out the Mail Moves America coalition.

Just some food for thought, brought to you by the Mail Moves America coalition: “Advertising mail… creates $686 billion of economic activity annually that would be adversely affected by even just one bill becoming law.” And to all of you postal workers out there, in the words of my two adorable children (and Buzz Lightyear), “you’ve got a friend in me!”