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Marketing Mommy on a Budget
By Jamie Klemcke | November 20, 2008
I’m a working Mommy, so believe me, I know budgets. I recently read an article on MSNBC from Entrepreneur Magazine about 21 low-cost marketing moves that really caught my attention. Considering two main features of my life are marketing and budgeting, I was intrigued to find out more about how to market on a budget. An excerpt from the MSNBC article:
“6. E-mail about it
Once you’ve gathered information about your customers to look for purchase patterns, seasonal needs, product preferences and the like within your internal database, put it to good use, suggests marketing consultant Scott Cooper. From this information, you can create targeted e-mail, direct mail and in-store promotions that will have a higher likelihood of success because they’re based on historical data, says Cooper, co-author of Tips and Traps for Marketing Your Business. The Maupins, for example, review their online customers’ ordering patterns and tailor their e-mail marketing to customers’ preferences.”
E-mail about it!? Why didn’t I think of that?! Oh wait, I did. E-mail is a crucial element to our every day communication, so why wouldn’t we use it to promote a product? It’s an ideal, in-expensive solution. I know I’m a Mom – and for those of you kiddos out there, yes of course Mom’s don’t know anything – but what I do know is that, E-MAIL CAMPAIGNS WORK.