I recently came across a post on the real estate blog, Active Rain, that posed the following question:

“In 2008, What Has Been Your Most Successful Marketing Strategy?”

This really got to me thinking about how big a year 2008 has been for the direct marketing industry.   Even before the economic “crisis” that’s currently happening, email marketing has vaulted into the limelight as an affordable, quick and personalized way to touch your customers and prospects.  In fact, our own direct marketing expert, Eric Cosway, recently wrote an article for DM News highlighting “The Big Benefits of E-Mail Marketing.”

Let us know what you think!