Archive for November, 2008
Happy Thanksgiving!
Thursday, November 27th, 2008Always Wanted to Be a Cardboard Cutout?
Wednesday, November 26th, 2008Today I came across an interesting website that allows you to upload and then print digital photos in super-sized versions. Not just large 8.5 x 11-inch photo prints, but you can have your digital photos printed out up to 6 feet in height! From the StickyFan.com website:
Giant life-size “cut-outs” of your favorite youth sports superstar. [...]
The Direct Marketing Voice Links: 11-26-2008
Wednesday, November 26th, 2008BtoB Magazine: Addressing Direct-mail Deliverability and Anti-marketing Initiatives
“Nanci Langley is the new vice chairman of the Postal Regulatory Commission, after being nominated as commissioner by President Bush in February. BtoB recently asked Langley about the evolving nature of direct mail, and recent changes at the United States Postal Service that impact direct marketers”
DMNews: Direct Mail [...]
How are Agents Marketing Themselves in Tough Times?
Tuesday, November 25th, 2008So here’s something that seems strange in this economy… In an article posted in the Chicago Tribune yesterday, Mary Umberger reports:
“…If you’re a seller who’s adamant about getting what the agent thinks is a sky-high price or if your home needs updating that you’re unwilling to spend money on, you might find yourself getting a [...]
The Direct Marketing Voice Links: 11-25-2008
Tuesday, November 25th, 2008BtoB Magazine: How to Create an Award-winning E-mail Campaign
“1) Get them coming back.
2) Give them a mobile option.
3) Protect your reputation.
4) Go social.
5) Plan for video.”
MediaPost: Email Is Simply A Piece Of The Puzzle
“Whitney Hutchinson says, ‘Email marketing, as we probably all agree, is not the be-all and end-all. As David said, it’s simply one [...]
Lost In Translation: Cross-cultural Marketing Mess Ups
Monday, November 24th, 2008Oh man, I recently came across a funny blog post on Gizmodo. It commented on a road sign from Swansea, Wales, where all official road signs feature both the English-language and Welsh-language version of the message. Apparently, the sign maker printed the Welsh-language translator’s auto-reply email message on the sign: “I am not in the [...]
The Direct Marketing Voice Links: 11-24-2008
Monday, November 24th, 2008The Direct Marketing Voice: Going Postal AND Going Green
“When I hear statements like, ‘[Junk mailers] are cutting down trees willy-nilly, and that has got to stop’ from a consumer, I feel obligated to address this issue. As a person that is (obviously) very entrenched in the direct marketing industry and aware of the situation, I’m [...]
Going Postal AND Going Green
Friday, November 21st, 2008When I hear statements like, “[Junk mailers] are cutting down trees willy-nilly, and that has got to stop” from a consumer, I feel obligated to address this issue. As a person that is (obviously) very entrenched in the direct marketing industry and aware of the situation, I’m proud to say that we at QuantumDigital take [...]
Marketing Mommy on a Budget
Thursday, November 20th, 2008I’m a working Mommy, so believe me, I know budgets. I recently read an article on MSNBC from Entrepreneur Magazine about 21 low-cost marketing moves that really caught my attention. Considering two main features of my life are marketing and budgeting, I was intrigued to find out more about how to market on a budget. [...]
How Big is Email Marketing, Really?
Wednesday, November 19th, 2008I recently came across a post on the real estate blog, Active Rain, that posed the following question:
“In 2008, What Has Been Your Most Successful Marketing Strategy?”
This really got to me thinking about how big a year 2008 has been for the direct marketing industry. Even before the economic “crisis” that’s currently happening, email marketing [...]
The Higher Cost
Tuesday, November 18th, 2008I’m in the process of buying my first home… at age 45! Picked a heck of a time to do it, too! Sure, it’s pretty scary what’s happening with the world economy and it could potentially put me in a very costly situation should things get worse. But the higher cost would be to [...]
Visual Data Mapping a Hit at 2008 REALTORS Conference
Monday, November 17th, 2008I just recently got back from sunny Orlando (actually it wasn’t sunny at all) for the 2008 REALTORS® Conference & Expo hosted by the National Association of REALTORS (NAR), and the show was quite successful. I must admit though, the highlight of this conference (in my somewhat biased opinion) was QuantumDigital ’s debut of its [...]